"The aim of marketing is to know and understand
the customer so well the product or service fits him and sells itself."

Peter Drucker

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Frequently Asked Questions

Not sure on something we have said? We really do try to avoid tech language but sometimes we do need to use it in our line of business so we have compiled a short list of questions you might like to know about. If you see one that isn’t asked feel free to email us.

What is User Centric?

In an electronic system, it refers to users having more control, more choices or more flexibility than they might have had in a previous version. OSO Digital aim to make all our products more User Centric.

What is Inbound Marketing?

Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.

Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, you attract qualified prospects and build trust and credibility for your business.

What is UX?

User experience design is the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use, and pleasure provided in the interaction between the customer and the product.

What is UI?

In information technology, the user interface (UI) is everything designed into an information device with which a person may interact. This can include display screens, keyboards, a mouse and the appearance of a desktop. It is also the way through which a user interacts with an application or a website. The growing dependence of many companies on web applications and mobile applications has led many companies to place increased priority on UI in an effort to improve the user's overall experience.