Content is definately king when it comes to websites! You have the right look, the right functions but the customer can't understand what is being said or even worse the wording hasn't grabbed them or sold them the product and clicking the back button to see what the next company on the list says.
Content is also very important to search engines and the way you use headings and specific keywords is crucial for this. We will make sure we use the keywords we all agreed on from the consulting phase and build it in to compliment any PPC or sponsored links you are doing.
If you need someone to write your blog or help with your newsletter this is also something we can help with.
The content is also important for search results organically. Anyone can pay to get them to the top of the list but you want your own website creeping up the pages all the time and making adjustments to make sure you get high results and remain consistant. [Also see Organic Search]